This course provides learners with a comprehensive understanding of the Business Model Canvas (BMC) and its application in the context of agribusiness. The BMC is a strategic management tool that allows entrepreneurs to develop and describe their business models in a clear and structured manner. With the rise of startups in the agribusiness industry, it is essential for entrepreneurs to have a good understanding of the BMC to develop and sustain profitable business models. Throughout this course, learners will learn how to use the BMC to identify and evaluate the key components of a successful agribusiness model, including customer segments, value propositions, channels, revenue streams, key activities, key resources, partnerships, and cost structure. By the end of this course, learners will have gained hands-on experience in creating a BMC for their agribusiness venture.