Agribusiness is an arm of agriculture used to describe the sector that encompasses all economic activities that are related to farming. Agribusiness is no different from any business, it’s simply the business side of agriculture. Agriculture is a sector in the world economy which thrives, regardless of the economic environment of the country, famine or pandemic. It provides one of the greatest need of man which is Food Food is the resultant effect of different Agricultural Operations such as farming on arable lands to produce crop plants which can be consumed fresh or processed into other products. Agriculture in Africa can be confused with primarily Farming because 60-70% of agricultural operation are predominantly farming as much as it might be true over the last few years Agribusiness has taken a surge upwards with several mobile application created to solve logistics from Farm to the City, several firms have sprung up to process fruits and vegetables. Yes Agriculture is still defined as the tilling of crops and rearing of animals, the definition is valid but not all agricultural enterprises are solely concerned with the upkeep of land and animals. Agribusinesses are increasingly interacting with farmers directly and indirectly. a. Directly: a number of agribusinesses are purchasing and selling from farms, some other agribusinesses are into the sales and marketing of agricultural lands, farmworkers, equipment etc. b. Indirectly: a number of other agribusinesses are into creating agricultural websites, online learning and processing of agricultural products for example waste from ranches are converted into Methane gas for cooking N/B: Every aspect of the Agricultural sector is profitable, I was shocked when I saw dried jute leaves powder (commonly referred to as ewedu in my native language). I know if you are from Nigeria. you would understand the serious work that has been done in creating that. If you want to start an Agribusiness, Here are some principles to follow: Research into the Market Before deciding on an idea, product, or service, you must conduct extensive study about the specific market you intend to enter. It will assist you in deciding whether or not to proceed at the entry level. The following questions must be answered clearly in this process: What is the market’s current potential?What does the market’s future hold?What advantages do you have? What are the issues that consumers are dealing with?What are the issues that your rivals are having?What are the stumbling blocks?In this market, how do you view yourself?How difficult or simple are the legal requirements?Is your company going to be local, regional, national, or international?Once you have all of the information, assess the situation and search for a window of opportunity. Always keep an eye out for new information that is both relevant and trustworthy. What is your Reason? There are thousand of reasons why you should start a business, but not all really matters to your goal. Some of the reasons why people create a business are Wealth GenerationVision for a Better SocietyAutonomy and Flexibility is a personality feature characterized by independence and self-governance; you wish to play your own rules and norms without having a boss to supervise your daily activities.You desire a sense of accomplishment. Your reason will help you in the mission and vision of your Agribusiness, Create Your Business Plan It’s one thing to have an idea in your head, but it’s quite another to put it down on paper. It’s a whole different matter to really start and move forward. Putting a clear and specific plan of action on paper will assist you in staying organized and expressing your thoughts in a form that others can touch, see, and feel. Others will be able to assess and support your ideas once you have completed your business plan. Educate Yourself Regularly It’s important to keep studying throughout your life. Continuing your education should be a top concern until the day you die. Whether it’s visiting your local bookstore or continuing your education beyond college, you should always be looking for new methods to learn more. Agricultural techniques are continually changing, and agricultural tactics are always changing, so it’s in your best interest to stay on top of things. For new farmers, many organizations offer programs and classes. Take advantage of any opportunity that comes your way for free and use it to network, get started, and make relationships. Organise your Business You must decide how you want to set up your agriculture business when you establish your own company. Partnerships, sole proprietorships, limited liability corporations, s corporations, and ordinary corporations are all viable options. You can then register your company name with your state’s administration. Carry out a Financing Research No matter the amount of money you need to finance your venture you need to do your research. Start with your savings, next to family, friends and other farmers. Research about grants, loans from highly-rated banks.  With the following, you would have started your Agribusiness firmly on a strong foot. Agribusiness is about creating value in the Agricultural Sector, solving problems facing humanity.

In #nigeria, there are several pressure and challenges experienced in the Agricultural sector from Insecurity to herdsman crisis, poor road networks etc. Despite these challenges, several entrepreneurs below have risen up to face them. 1. Samson Ogbole: He is the Lead Trainer for the Farm lab. Agriculture for Farmer Samson is more than just food production (zero hunger), it is the cornerstone for sustainable development, employment creation (no poverty), better living as well as national development. Agriculture, he says, needs to adopt a commercial attitude, as well as technology, automation, precision agriculture, data science, and climate-smart practices. Farmer Samson has dedicated his time and resources to establishing modern farms, researching the latest agricultural technologies, and sharing and training others to adopt “modern agriculture” so that we may all work together to build the nation we want. “Food production should not be seasonal, because hunger is not seasonal,” he argues. He is considered an Agricultural Entrepreneur who has to revolutionise how #farming can be done effectively on a small area of land with hydroponics and aeroponics 2. Afioluwa Mogaji, also known as Africanfarmer, is the CEO of X-Ray Farms Consulting and one of the country’s premier agribusiness experts. His early self-discovery and enthusiasm for agriculture have helped him become an authoritative voice in agribusiness both within and outside of Nigeria. Many farmers, especially aspiring farmers, have a difficult time dealing with high capital expenditures. Mogaji is a farmer, an agricultural consultant, and a seller of farm produce. “My company, X-ray Farms Consulting, provides farmers with consulting, training, market, and advisory services,” he explains. I also conduct agricultural produce marketing because many farmers struggle with how to market their produce. When farmers come to me, I conduct an x-ray of their operations to determine what has to be done. AfricanFarmer is described as an Agricultural entrepreneur due to his contribution in promoting sales of different Agricultural products from the villages and rural settlement to the Urban Areas 3. Farmcrowdy was founded in 2016 by Onyeka Akumah, Akindele Phillips, Temitope Omotolani, Christopher Abiodun, and Ifeanyi Anazodo with the goal of financing small-scale farmers across Nigeria.Every day I wake up, I look for a better way to use technology to improve the lives of Nigerians in Agriculture, Transportation and Real Estate.Since then, Akumah has guided the company through important milestones such as raising $2.4 million in equity investments, generating $20 million for its network of over 440k farmers, acquiring Best Foods, and departing Crowdyvest, a company it launched in 2019. Onyeka Akumah and his team have turned around the different ways by which Agriculture can be invested in. 4. Catofoods is a fast-growing food company in Nigeria that is addressing malnutrition and hidden hunger, particularly among children under the age of five and pregnant women, by biofortifying staple crops as a cost-effective way to reduce infant mortality, stunted growth, impaired vision, and maternal death. We use cutting-edge technologies to provide long-term solutions. Founded by Atinuke who graduated from the University of Ilorin in Nigeria with a Bachelor’s degree in Agricultural Science. She co-founded other agro-processing firms with the goal focused on generating unique food items from biofortified crops while still a student, which is now a HarvestPlus partner. Other Goals includeTo help small businesses grow and sustainableTo curb youth unemployment through Agriculture and Agricultural value chainTo empower More young women in AgricultureTo curb post-harvest wastage and losses through processingTo ensure we feed on nutritious food 5. Rotimi WilliamsA Banker Turned FarmerLagos-born-and-bred Rotimi Williams traveled to Nasarawa and carried Kerekusk Rice with him. Kerekusk Rice is Nigeria’s second-largest rice plantation, thanks to a collaboration with his host community, which gifted him over 45,000 hectares of land. Kereksuk produces roughly 8,000 metric tons per year and aims to increase production and provide its own quota to help lower the weight on the ship.

Agricultural marketing refers to the services that go into getting a crop from the farm to the customer. When it comes to marketing agricultural products in Nigeria, there are a variety of obstacles to overcome. Here’s a simple reference guide to get you started. 1. Effective marketing targets a certain audience. You want to make a product, a service, a political movement, or something else that everyone would appreciate? Go to sleep; perhaps you’ll have a dream about what that might be like. Frank Kern wrote a book called Convert, which I read. Kern describes how he made “offensive” advertising. What makes you think it’s offensive? Determine who your target market is and how to organize your business and marketing accordingly. 2. Great marketing emphasizes wants rather than needs. This was a difficult lesson for me to learn. I once squandered nearly nine months of my life attempting to market my service to a certain group of people who “needed” it. People who aren’t in his target market will find it offensive. People don’t buy what they need, in case you didn’t know. They purchase what they desire or need. The insurance company sells what people need, while the hospital sells what people have to buy. It’s easy to see why one industry is thriving while the other is struggling. This notion is well understood by those in the fashion industry, that is why 90 per cent of the fashion industry is focused on ladies and women. Ladies buy clothes because they desire them, while men buy clothes because they need them. If you understand this, you’ll be able to structure your agriculture marketing to fulfil people’s wants rather than their needs. 3. Great marketing promotes a solution rather than a product or service. What does it matter what you’re selling? It’s just you and your mother. What matters to people is a solution to their issues or desires. Your marketing message should focus on how your target client meets his needs by purchasing your goods rather than on you or your farm. 4. Great marketing appeals to emotion rather than logic. Do you recall what our psychology professor told us? Humans make decisions based on their emotions, which they subsequently justify with their heads. This means that most people won’t patronize your agribusiness (even if it’s the best in the country) if it doesn’t emotionally appeal to them. Yes, most guys will not approach the best woman in town if she isn’t physically appealing. If your agriculture marketing isn’t emotionally compelling, most consumers won’t be interested. 5. Great marketing helps to advertise a fantastic product. Marketing is merely a channel via which you can market your product, service, or idea. If you use the best marketing money can buy to sell a bad service, product, or ideology, it will fail. No agricultural enterprise can be successful without marketing

Orange has been utilized to develop amazing skincare products in various forms. Make a beautiful combination for your skin out of it. Every by-product of an orange can be used to make a superb skin-care formula, from the peel to the juice to the oil. Alzheimer’s disease, Parkinson’s disease, macular degeneration, diabetes, gallstones, multiple sclerosis, and Crohn’s disease are among the disorders for which it is widely used. It can also be used to treat a variety of skin issues such as acne, wrinkles, and ageing. It is critical to maintaining a healthy diet for your skin. Because our skin reacts to what we consume, we should be cautious about what we put into our bodies. We will have trouble if we continue to feed our bodies trash. We often forget that we don’t need to put too much stress on our bodies. Including fruits and vegetables in one’s diet helps to pave a new road to greater health. Many people may not be able to enjoy life only by eating fruits and veggies. You should constantly eat a well-balanced diet. It is critical to eat a balanced diet rich in vitamins, minerals, proteins, carbs, energy, and other nutrients. The anti-inflammatory, anti-tumour, and anti-clotting characteristics will help you a lot. One orange a day can give you 12.5 per cent of your daily fibre needs. This aids in the reduction of elevated cholesterol levels as well as the prevention of atherosclerosis. It even aids in the control of blood sugar levels. It is high in thiamine, folate, beta-carotene vitamin A, and potassium and calcium. In addition, It aids in the reduction of high blood pressure. If you have wrinkles at a young age, you can use rose, patchouli, or orange oil to heal them. Use chamomile, geranium, or orange oil to treat eczema. Grapefruit, tangerine, and orange oil can be used to treat cellulite. Stretch marks should be treated with palmarosa or neroli oil. Orange, garlic, and cucumber are some of the most often utilized home treatments for acne. You can, for example, make an orange peel paste, for example, and apply it to your pimples. 1-ounce warm olive oil, 1-ounce orange juice, 1/2 ounce melted cocoa butter, and 2 drops of orange blossom oil produce a wonderful hand lotion. Blend all of the ingredients until they form a fine, soft paste. Place this combination in an airtight container and use it regularly.